Franchise Signing Cut from 15 Days to 1–3 Days, MIXUE Accelerates Overseas Store Expansion

Company Introduction

MIXUE is a freshly made beverage brand serving the mass consumer market. Its business covers beverage store operations, franchise management, and supply chain collaboration. MIXUE Group continues to develop around its freshly made beverage store network, supply chain system, and brand operation capabilities, while expanding its store footprint in overseas markets.

Zhengzhou Baodao Technology Co., Ltd. works closely with MIXUE-related business operations. This case focuses on MIXUE’s overseas franchise and supply chain eSigning scenarios, where the process needs to connect the store management system, overseas franchisees, and overseas entity seal administrators, creating an online closed loop for cross-border contract signing, sealing, archiving, and downloading.

Business Challenges

1. Overseas expansion covered multiple countries, but lacked a unified online signing tool

MIXUE’s overseas franchise business involves multiple countries and regions. Cross-border contracts such as franchise agreements and supply agreements need to circulate frequently among different signing parties. As overseas expansion spans multiple countries and legal systems, business teams need a unified online signing tool to support franchise management and supply chain collaboration.

If different regions, stores, or partners use fragmented signing methods, the franchise management team cannot consistently track signing status, contract versions, and archiving results. This also affects the standardized replication of overseas store expansion processes.

2. Paper-based and cross-border circulation was inefficient and hard to support rapid store expansion

Traditional paper contracts require printing, mailing, signing, sealing, and collection, while cross-border circulation takes even longer. The signing cycle for overseas franchise contracts used to take about 15 days, making it difficult to meet the timeliness requirements of rapid store expansion, contract confirmation, and supply chain activation.

An overly long signing cycle can slow franchisee onboarding, supply contract confirmation, and subsequent fulfillment collaboration. Business staff also need to repeatedly remind signers, check documents, and handle logistics costs, affecting the overall efficiency of franchise management and supply chain teams.

3. Stronger evidence was needed for signer identity and signing authenticity

Overseas franchise and supply chain contracts involve overseas franchisees, overseas entities, and internal sealing workflows. The company needs to confirm signer identity, signing intent, and document integrity. Stronger evidence support is required for counterparty identity, signing authenticity, and potential future disputes.

In a cross-border collaboration environment with multiple legal systems, the lack of identity verification, signing records, and evidence retrieval capabilities can make later contract dispute handling more passive. It also increases the compliance pressure on headquarters when managing overseas store contracts.

Solution & Results

1. Deep integration with the store management system to automatically trigger signing and archiving

MIXUE used eSign.AI’s eSignature API integration capability to embed cross-border contract signing into its store management workflow. After business staff enter franchisee information, they can select the template for the corresponding country or region, and the system automatically triggers the signing process and archives the completed contract.

In the supply chain signing workflow, after a franchisee places an order and generates a contract, they can jump to the eSigning page to complete signing. Once signing is completed, the signed document returns to the system for viewing and downloading. Signing is no longer an offline step outside the business system, but an online node embedded in franchise and supply collaboration.

2. Online signing for franchise and supply agreements to support overseas business collaboration

The solution covers cross-border contracts such as franchise agreements and supply agreements. Overseas franchisees receive signing tasks by email and complete online signing after passcode-based identity verification. After the overseas entity completes sealing, the contract enters the archiving process.

This workflow turns the previous contract handling process of printing, cross-border mailing, manual reminders, and offline collection into online initiation, remote signing, sealing, archiving, and downloadable viewing. For rapid store expansion and supply chain fulfillment, the rhythm of contract confirmation becomes more controllable.

3. Identity verification and evidence retrieval to strengthen multi-country compliance support

For overseas franchise scenarios, the solution uses email delivery, passcode-based identity verification, and online signing records to help the company confirm signing parties and signing processes. It supports multi-country legal system certification and evidence retrieval, providing support for future dispute handling.

Through a unified online workflow, MIXUE can centrally manage cross-border contract signing, entity verification, signing certificates, and archived documents. This reduces compliance and evidence management pressure as the business expands across different countries and regions.

Application Impact

MIXUE brought overseas franchise and supply chain contract signing into a unified online workflow. The store management system, overseas franchisees, and overseas entity seal administrators now form a closed loop for signing, sealing, archiving, and downloading.

The signing cycle for overseas franchise contracts was shortened from 15 days to 1–3 days, significantly improving the speed of cross-border franchise cooperation confirmation and better supporting the pace of overseas store expansion.

Overall costs such as printing, logistics, and storage were reduced by 72%. Business staff can initiate, track, and archive contracts online, reducing repetitive work caused by cross-border paper circulation.

Multi-country compliance certification and secure evidence preservation provide evidence retrieval support for overseas franchise agreements, supply agreements, and other contracts, improving the traceability of cross-border contract management.

Related Reading

• Electronic Signature Solutions for Franchise Chains — Franchise-chain signing solutions, the model behind MIXUE’s accelerated overseas store expansion.
• Signer Identity Verification for High-Risk Agreements — Signer identity and evidence strength for multi-country franchise programs.