Noitom Digitizes Overseas Sales Contract Signing

Company Introduction

Founded in 2012, Beijing Noitom Technology Co., Ltd. focuses on smart hardware, motion capture, and 3D motion measurement technologies. Its products and solutions serve customers in animation, film, virtual production, education, sports, rehabilitation, and other application scenarios.

As Noitom expands overseas, the company signs sales contracts with both enterprise customers and individual customers across different regions. Contract execution needs to connect smoothly with internal business systems and communication workflows.

Business Challenges

Noitom’s overseas sales contract process previously depended heavily on offline coordination and paper-based execution:

• Overseas contracts involved logistics delays, printing, stamping, and back-and-forth delivery.
• Business teams needed to track signing progress manually.
• CRM records, approvals, Feishu notifications, and contract archives were not fully connected.
• Overseas customers needed a simple online signing experience without complicated onboarding.

The company needed an electronic signing process that could connect directly to CRM and collaboration tools, while supporting overseas signing habits.

Solution & Results

Noitom integrated eSign’s overseas signing capabilities into its CRM and Feishu workflows. Through API integration, business users can initiate contracts from the CRM, synchronize approval information, and send signing notifications through Feishu and email.

The solution supports silent login, organizational synchronization, approval synchronization, online signing, status callback, and completed-document archiving. Overseas customers can sign through the international signing page, while internal teams receive clearer progress updates.

By connecting contract initiation, approval, signing, notification, and archive management, Noitom established a closed-loop sales contract process.

Application Impact

Noitom improved signing efficiency by 120% and reduced overseas sales contract signing from 7 days to 1 day. CRM collaboration efficiency increased by 200%.

The integrated workflow helps overseas sales teams close business faster, reduce logistics dependence, and maintain a complete contract archive within the company’s internal business process.

Related Reading

• Electronic Signature Solutions for Smart Manufacturing Supply Chains — Manufacturing export signing patterns applied to Noitom’s overseas sales contracts.
• Electronic Signatures for Procurement & Supply Chain: PO, Supplier Contracts & Cross-Border Sourcing — Supplier and sales-agreement signing for hardware companies selling globally.