Electronic Franchise Agreement Signing, MOMOYO Accelerates Store Expansion in Indonesia

Company Introduction

MOMOYO is a new-style dessert and beverage fusion brand born in Indonesia. Centered on ice cream, the brand combines beverages and baked products to create consumer scenarios with strong visual recognition and interactive experiences for young consumers. Its first store opened in Jakarta in February 2023, and the brand has continued to expand across Indonesia and Southeast Asia through a franchise cooperation model.

As its store network and partner base grow, MOMOYO’s franchise contracts, brand authorization, and store-opening cooperation processes require a more efficient and standardized signing method. For cross-region franchise operations, agreement signing not only affects store-opening speed, but is also closely tied to authorization compliance, document traceability, and cooperation confirmation.

Business Challenges

1. Franchise agreement signing affected store expansion speed

MOMOYO drives store expansion through a franchise model. The cooperation process involves steps such as franchise intent confirmation, signing of cooperation terms, brand authorization, and store-opening preparation. If franchise agreements rely on offline circulation or manual follow-up, the signing cycle can easily become longer, affecting the channel expansion team’s ability to prepare new stores.

Across Indonesia and other Southeast Asian markets, franchise partners are more geographically distributed. Document exchanges, status confirmation, and version management all increase collaboration costs. Once signing efficiency becomes unstable, the overall pace from site selection and training to store opening can be affected.

2. Local signing compliance capabilities needed unified support

Franchise agreements carry brand authorization, operating responsibilities, fee arrangements, and subsequent performance requirements. The signing process needs to comply with local requirements for electronic signatures, digital certificates, and electronic seals. CA and eSeal systems differ across markets, and relying only on manual judgment increases compliance management pressure.

For a fast-growing chain brand, the signing method needs to be convenient for franchise partners while also ensuring that agreement results are verifiable and traceable, preventing incomplete signing evidence from affecting future dispute handling.

3. Cross-region cooperation documents lacked an online closed loop

Franchise operations require collaboration among channel management, legal, and operations teams. Agreements often involve multiple roles from initiation and signing to archiving. Without a unified online closed loop, teams need to repeatedly confirm whether documents have been delivered, signed, and sealed, making collaboration efficiency vulnerable to repeated communication.

As MOMOYO deepens its presence in Indonesia and expands globally, existing manual processes are difficult to support higher-frequency and more cross-region cooperation signing needs. The brand needed a scalable electronic signing foundation.

Solution & Results

1. Used eSignature to support franchise agreement signing

eSign provided contract eSignature capabilities for MOMOYO’s franchise agreement scenarios, bringing agreement initiation, online signing, and signing completion confirmation into a digital process. Franchise partners can complete cooperation document signing more conveniently.

Online signing reduces paper document circulation and manual reminders, allowing the channel management team to understand agreement progress more promptly and helping the brand maintain a stable signing rhythm during store expansion.

2. Connected mainstream local CAs to support trusted signing

For local compliance requirements in Indonesia and Southeast Asia, the solution connects with mainstream local CAs through digital signature software capabilities, giving franchise agreement signing results a more reliable foundation for identity and signature evidence.

Trusted signing capabilities help MOMOYO balance partner experience with compliance traceability as it advances franchise cooperation in different markets, reducing later verification and dispute costs caused by inconsistent signing methods.

3. Combined electronic seals to complete the authorization loop

The solution also supports electronic seal capabilities, enabling franchise agreements and brand authorization documents to complete signing and seal confirmation online, reducing time spent on offline sealing, delivery, and manual archiving.

With the combination of electronic signatures and digital seals, MOMOYO can form a more complete document closed loop around franchise cooperation, supporting deeper development in Indonesia and future global business expansion.

Application Impact

MOMOYO moved franchise agreement signing from offline circulation to an online closed loop, enabling channel teams to help franchise partners complete cooperation confirmation more efficiently while reducing agreement back-and-forth and manual follow-up.

By connecting mainstream local CAs and electronic seal capabilities, franchise agreement signing results become easier to verify and retain, helping support localized compliance requirements in Indonesia and Southeast Asia.

The electronic signing process improves the handling efficiency of cross-region cooperation documents, making brand authorization, franchise signing, and store-opening preparation connect more smoothly and providing foundational support for continued store expansion and global business growth.