Online Signing for Russia-Bound Orders: Hainagou Connects the Cross-Border Trade Loop

Company Introduction

Hainagou (Foshan) E-Commerce Co., Ltd. was founded in December 2024 and is part of Yunmeng Group. The company focuses on cross-border retail and trade services, supporting logistics, security, customs clearance, and related services for markets including Russia, Belarus, and Central Asia.

With its self-developed cross-border retail platform, Hainagou supports merchant onboarding, order execution, and cross-border trade collaboration.

Business Challenges

Hainagou’s business involves high-frequency signing between merchants, platform entities, and overseas counterparties. The company expected to handle approximately 18,000 contracts per year with the same Russian entity, making manual signing difficult to sustain.

Key challenges included:

• Merchant onboarding agreements and platform trade orders required efficient execution.
• Cross-border signing previously took 1-2 weeks.
• Merchants and overseas entities required different notification and authentication methods.
• Signed documents needed stronger evidence preservation and certificate support.

The company needed a scalable signing workflow that could connect platform orders, approvals, merchant signing, overseas entity signing, and archive management.

Solution & Results

Hainagou connected eSign.AI’s electronic signing process with DingTalk forms and approvals. Merchants can receive SMS signing notifications, while overseas entities can receive email signing invitations. The workflow supports automatic seal execution, identity authentication, evidence preservation, and certificate issuance.

By embedding signing into the cross-border trade process, Hainagou can handle merchant agreements and order-related documents online, reducing offline circulation and manual follow-up.

Application Impact

Hainagou reduced cross-border order signing from 1-2 weeks to online completion. Signing efficiency improved by 120%, and trade collaboration efficiency increased by 200%.

The online signing process supports high-volume Russia-bound trade operations, improves merchant onboarding speed, and gives the company a stronger evidence foundation for cross-border commerce.

Related Reading

• E-commerce E-signatures: Connecting Suppliers, Merchants, and Cross-Border Partners — E-commerce signing across borders, aligned with Hainagou’s Russia-bound order flow.
• Cross-Border Electronic Signature Compliance: A Decision Framework — Cross-border compliance framework for high-volume trade documents.