Finance

KUN Connects Overseas Customer Agreement Signing to CRM

KUN uses eSign.AI to integrate overseas customer agreement signing with CRM workflows, helping sales teams onboard customers faster and track signing status across global payment markets.

+120%efficiency

Signing efficiency improvement

From 7 days to 1 daycycle

Customer agreement signing cycle

60%collaboration

CRM collaboration efficiency improvement

Company Introduction

KUN is a global digital payment service provider. The company has compliance capabilities and licenses in Hong Kong and Singapore for Web2 and Web3 payment-related businesses, and serves emerging markets across Asia, Africa, and Latin America.

Its services cover cross-border trade, overseas services, Web3 business scenarios, and payment infrastructure for customers in Hong Kong, Singapore, Europe, and other markets.

KUN global digital payment and customer agreement signing scenario

Business Challenges

KUN needed to sign overseas customer agreements quickly and keep the process connected with its CRM:

Overseas customers were distributed across multiple markets and time zones.
Paper or fragmented signing slowed customer onboarding and business closure.
Sales teams needed real-time visibility into signing status.
Contract initiation, notification, signing, and archiving had to connect with CRM data.

For payment services, agreement signing is a key step before customer activation and commercial collaboration.

Solution & Results

KUN integrated eSign.AI’s overseas electronic signing API into its CRM. Sales teams can initiate agreements from the CRM, send email signing notifications to overseas customers, and receive signing status updates through the system.

The process connects customer agreement initiation, notification, online signing, status callback, and archive management. This gives sales and operations teams a more complete customer contracting loop.

Application Impact

KUN improved signing efficiency by 120% and reduced customer agreement signing from 7 days to 1 day. CRM collaboration efficiency increased by 200%.

The integrated workflow helps KUN onboard overseas customers faster, improve sales execution visibility, and support its expansion across global payment markets.

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