Online B2C Rental Agreement Signing: MARENT Accelerates Customer Onboarding and Risk Control

Company Introduction

MARENT is a consumer electronics rental service platform headquartered in Kuala Lumpur, Malaysia, focusing on the rental of consumer electronics such as iPhones, professional cameras, and imaging equipment. Through a rent-to-own model, the platform serves individuals, families, and business users, helping consumers access high-value digital devices in a more flexible way.

Centered on a digital experience for younger consumers, MARENT continues to invest in its digital platform, intelligent risk control, and rental process development. As B2C rental transaction volume grows, rental agreement signing, identity verification, and fraud risk prevention have gradually become key links affecting customer conversion and operational efficiency.

Business Challenges

1. Paper agreements slowed B2C customer onboarding

In consumer electronics rental scenarios, users need to complete rental agreement signing, identity information confirmation, and subsequent fulfillment preparation from application submission to confirmation of the rental relationship. Traditional manual or offline signing methods lengthen the customer onboarding cycle and affect conversion efficiency when users have strong purchase intent.

As the platform expands toward younger users and high-frequency digital device rental needs, fragmented manual signing processes make it difficult to support larger B2C transaction volumes. Operations teams also need to spend more time following up on agreement collection and signing status.

2. Rental transaction growth required a scalable signing process

MARENT’s rental business covers multiple categories of high-value assets, including smartphones, cameras, and imaging equipment. As transaction volume grows, agreement generation, initiation, signing, and status confirmation need to be supported by a more stable online process. Continued reliance on manual handling can easily lead to inconsistent processing rhythms and longer customer waiting times.

B2C users have higher expectations for mobile operations and instant feedback. Once the signing process is interrupted, application completion rates and subsequent fulfillment coordination may be affected, which in turn impacts the platform’s overall operational efficiency.

3. High-value device rentals required risk control before approval

3C digital devices are characterized by high unit value, fast circulation, and sensitivity to fulfillment risk. Before approving rental applications, the platform needs to verify user identities more reliably and reduce the risk of impersonated applications, inconsistent information, or fraudulent transactions.

If identity verification and agreement signing are disconnected, risk control information becomes difficult to capture in the rental process in time. Operations and risk control teams also struggle to complete review, signing, and follow-up tracking within the same business flow.

Solution & Results

1. Moved B2C rental agreement signing online

eSign provided contract eSignature capabilities for MARENT’s rental agreement process, enabling users to complete agreement confirmation and signing online and allowing rental applications to progress from information submission to agreement activation within a digital workflow.

Online signing reduces paper document circulation and manual reminder steps. Operations teams can track agreement status more clearly, helping the platform maintain a more stable customer onboarding rhythm as B2C transaction volume grows.

2. Embedded e-KYC identity verification into the signing flow

For identity authenticity requirements in high-value digital device rentals, the solution embeds eSignature identity verification capabilities before and after agreement signing, helping the platform confirm user identity at key points and improve the credibility of rental application review.

After identity verification and agreement signing form a continuous process, MARENT can better balance user experience and risk control while reducing process friction caused by repeated document submission and manual review.

3. Supported scalable rental workflows through system integration

Through eSignature API integration, MARENT can connect electronic signing, identity verification, and the rental application process, making agreement initiation, signing progress, and result callbacks better aligned with the platform’s business systems.

Systematic connectivity allows operations and risk control teams to collaborate around the same rental flow, reducing dependence on manual touchpoints as transaction volume increases and creating a foundation for future category expansion and service experience optimization.

Application Impact

MARENT moved B2C rental agreements from manual signing to online signing, allowing customers to complete rental application confirmation more conveniently and making the platform onboarding process more efficient.

After e-KYC identity verification was embedded into the signing flow, rental agreement signing and user identity verification formed a continuous closed loop, helping improve fraud prevention capabilities in high-value device rental scenarios.

By integrating electronic signing with business workflows, operations teams can gain clearer visibility into agreement status, reduce manual follow-up costs, and support the continued growth of B2C rental transaction volume.

Related Reading

• Real Estate Leasing and Asset Operations eSignature Solution Guide — Leasing and rental-asset signing workflows, the core of MARENT’s device rental agreements.
• Signer Identity Verification for High-Risk Agreements — Identity verification for high-value rentals — the e-KYC control MARENT embeds before approval.