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Online Signing for Overseas Tour Guide Agreements: Tongcheng Travel Connects the Cooperation Loop
Tongcheng Travel uses eSign.AI electronic signature, API integration, and signing notification capabilities to move overseas tour guide cooperation agreements online and connect them with its business platform.
HR-related contracts signed online
Signing efficiency improvement
Cooperation agreement signing cycle
Company Introduction
Tongcheng Travel was founded in 2004 and is headquartered in Suzhou, China. The company provides online leisure travel services covering attraction tickets, nearby trips, long-distance travel, cruises, and other travel products.
After the recovery of the tourism market in 2023, Tongcheng Travel saw increasing demand for overseas tour guide cooperation and individual partner onboarding. These scenarios required a more compliant and efficient way to execute cooperation agreements with distributed individuals.
Business Challenges
Tongcheng Travel had already accumulated experience in electronic signing for HR-related documents, with more than 85,000 contracts completed online by the end of 2023. However, overseas individual signing created new requirements:
- Overseas guides and individual partners were distributed across regions and time zones.
- Traditional offline signing was slow and difficult to manage.
- The company needed a compliant process for notification, document viewing, signing, and willingness confirmation.
- Signed documents needed to return to the business platform for centralized retention.
As overseas tourism cooperation expanded, Tongcheng Travel needed to connect e-signing directly with its business platform.
Solution & Results
Tongcheng Travel integrated eSign.AI.AI’s overseas electronic signing capabilities into its business platform through API. The platform can initiate cooperation agreements, send email invitations, support passcode verification, guide overseas individuals through online signing, and return the completed document to the system archive.
The process gives business and HR teams clearer visibility into signing status and reduces manual follow-up. Overseas guides and individual partners can complete signing remotely with a more lightweight experience.
Application Impact
Tongcheng Travel improved signing efficiency by 120% and shortened overseas cooperation agreement signing from 7 days to 1 day.
The integrated process supports the company’s fast-growing tourism cooperation needs, improves the partner onboarding experience, and keeps signing records connected with the internal business platform.
Related Reading
- HR Electronic Signature Solutions: Digitize Onboarding, Contracts, and Offboarding — HR signing workflows for Tongcheng’s distributed tour-guide agreements.
