Mixue

Mixue: A Global Ice Cream and Tea Chain Brand

Mixue Ice Cream & Tea is a global chain brand for ice cream and tea beverages. As of December 31, 2024, Mixue had 46,479 stores worldwide, making it the fifth largest fast-food chain in the world.

In 2025, Mixue was listed in Hong Kong, with its market value exceeding HKD 200 billion.

Solution Overview

Mixue adopted both the SaaS-WEB and SaaS-API services of the eSignGlobal platform and integrated them into its store management system. When a contract needs to be signed, the system matches the appropriate contract template based on the franchisee region and calls eSignGlobal APIs to generate the contract and signing task.

After franchisees complete secure identity verification by email, they sign online. Mixue business staff then review the agreement and complete internal electronic stamping, finalizing the contract for both parties. Through this solution, Mixue improved signing efficiency, reduced operational risks, and supported standardized global expansion across franchise management, supply chain cooperation, and purchase order scenarios.

Q: What challenges did Mixue choose eSignGlobal to address?

The goal was to address low efficiency in paper-based signing for global operations, difficulties in cross-border identity verification, and the compliance risks and operational barriers created by complex e-signature regulations across multiple countries.

Q: What benefits has eSignGlobal brought to your company?

After adopting eSignGlobal, Mixue made signing for franchise recruitment, procurement, and supply cooperation across multiple countries much easier, significantly improving the efficiency and agility of global operations while ensuring secure and traceable cross-border signing.

Support efficient signing for global store management and supply collaboration

eSignGlobal helped Mixue connect store franchise, supply chain agreements, purchase orders, and other signing scenarios to one unified platform. With intelligent e-signature services for multi-country contract template matching, online identity verification, signing, and stamping workflows, Mixue has made global store management and supply collaboration more efficient, secure, and traceable.

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